About Me
Creative Professional with 12+ years of experience in the complete design process, from conceptualization to delivery. Focused heavily on building digital marketing campaigns through design, marketing and written communication.
Strong creative process with a passion for delivering intentional design that works for the company. Helping them stand out and achieve their goals.
Skills
Digital Marketing
Creative Problem Solving
Project Management
Visual Storyteller
Communications Leader
Experience
Director of Marketing Communications at Motion Connected
Motion Connected is a B2B employee well-being platform provider. The company has helped over 300 companies, including the Cleveland Clinic employee health plan, achieve better health and engagement outcomes.
June 2012 — Present
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Director of Marketing Communications | June 2018—Present
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Communication Specialist, Graphic Designer | June 2012- June 2018
Hands-on strategic communicator and visual storyteller
Responsible for developing, creating, and managing B2B product, marketing and communication strategies. Play a key role in user experience (UX) design, and developing strong employee engagement strategies for employee-facing digital platform. Create and oversee the results of engaging promotional and informative materials with all forms of media, including webinars, digital campaigns, email, print, social media, and video.
Freelance Marketing Consultant
March 2015 — July 2024
Developed unique content and initiatives for a variety of clients to build brand presence and awareness.
FEATURED CLIENTS
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Onward Coaching & Consulting LLC
Project: Brand Development
Conducted market research and message development for B2B small business target audience. Created branding toolkit, logo and brand tone. Designed, developed and launched website and marketing materials.
Continue to collaborate on marketing and product ideation to identify new market opportunities and messaging strategies.
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Focus Solutions, LLC, Healthcare Technology
Project: Product Marketing
Ongoing development of product marketing materials (fliers, brochures, PowerPoint) to align with brand and product goal initiatives. Collaborated on pitch deck approach and design to present to potential partners.
Completed competitive research to align and launch new cloud hosting products and services within target audience of healthcare professionals.
Education
University of Wisconsin- Green Bay,
Green Bay, Wisconsin
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Major Communications with Public Relations emphasis, Major in Design Arts
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2008 — 2012